Again and again, crisis communication turns out to be a critical success factor. Training and exercising this aspect of crisis management is vital to a successful outcome and to avoid reputational damage.
We provide various training courses in the field of crisis communication, including courses for communication departments, management and spokespeople.
Crisis Communication (& Social Media) Training Course
As part of this training course, you will learn how to prepare your communication (or communications department) for a crisis and to communicate effectively during a crisis.
This training course will cover the following topics:
The three goals of crisis communication: information, interpretation and damage control;
Transparent communication to avoid reputational damage;
Development of a crisis communication plan;
Impact and deployment of social media.
In addition we shall deal with cases relevant to your organisation.
Media Training Course
The media (TV, radio, newspapers and websites) play a major role in crisis communication. During this training course, you will learn how to talk to journalists in an effective manner. We focus on:
How the media work;
How to formulate and convey your message;
Do’s and don’ts.
You will, of course, practise with camera interviews, in line with your sector and position within the organisation. Through re-watching and directional feedback, you will learn to bring an interview to a satisfactory conclusion.